Some video production companies will charge you an arm and a leg to produce a business video. They also fall down in that they are usually quite poor in marketing that video for you.
Video marketing isn’t about slick videos.
It’s about using video to get your offer in front of people who want what you are offering.
A typical corporate video production packages can range from $3,000 to $15,000 + taxes.
Typically, a simple 30 or 60-second Corporate Video Commercial will involve.
- ½-day of filming on location (2 or 3-person crew)
- An additional total of up to 3 days production time
- Bespoke creative treatment/storyboard development
- All audiovisual recordings, editing and post-production
- Bespoke animated graphics to complement your corporate brochure or website
- Royalty-free music, professional voiceover and/or TV presenter (if required)
- Delivery pack includes web-ready files for yoursite.net and You Tube
- Comprehensive digital marketing support to promote your video production
Often corporate video production companies produce TV quality and style videos that end up on a website and possibly YouTube. The video may well be top quality that showcases the video production companies expertise but it gets hardly any views and produces no leads.
For example if you look at https://www.youtube.com/user/yellowpages
Click the videos tab, then change date added from newest to oldest. What do you find? Videos that are say 8 years old and only have had 370 views over an 8 year period. Just about 1 viewer a week has watched the video. I wouldn’t call that effective video marketing would you?
Video is no longer an “up-and-coming” marketing tactic — it’s here, and it’s a powerful way to communicate to your target market.
And the statistics show it’s working quite well.
Did you know, for example, that including video on a landing page can increase conversion rates by 80%. Or that 92% of mobile video consumers share videos with others.
If you would like us to produce a business video for your website or for video marketing please fill in the information form here.
Our video marketing service starts at $100.