Search engine marketing is the promotion of websites. Or more exactly URLs by increasing their visibility in search engine results pages often referred to as SERPs. This is done primarily through paid advertising.
This form of internet marketing incorporates search engine optimization (SEO), which adjusts or rewrites website. As well as tweaking ad content and site architecture to achieve a higher ranking in search engine results pages. To enhance the position of the url in the search engine listings.
Search engine marketing is the process of gaining traffic and visibility from search engines through both paid and unpaid efforts.
Search engine marketing, is one of the most effective ways to grow your business in an increasingly competitive marketplace.
With millions of businesses out there all going after the same website visitors. It’s never been more important to advertise online. The truth is that search engine marketing is one of the most effective ways to promote your products/services. And to grow your business.
The paid route gives an almost instant return when done right. But can waste a lot of money if done wrong.
The unpaid route can take a long time. And is subject to the whims of the various search engine companies.
One of the most enduring misconceptions about this type of internet marketing is that who ever has the largest advertising budget wins. There is no doubt that a larger advertising budget can certainly be a big advantage. This is especially so when targeting highly competitive keywords. But it’s not a must have requirement for success with search marketing.
The concept behind Marketing via Search Engines is quite simple.
When a consumer or business person searches the Web through either a text box or by clicking through a directory hierarchy. He or she is looking for information.
Internet marketers understand that this “information hunt mode” means that the searcher may very well be at the beginning, middle, or end stages of the buying cycle. When someone is researching relevant information they are open to acting on the call to action you present to them.
This makes search engine results some of the best sources of targeted traffic. Because whether this traffic originates from “organic” unpaid search listings or the more effective paid advertising listings. It is valuable.
Search engine traffic is unique in the following ways:
Search engine traffic is a non-intrusive method of marketing. The majority of online and offline advertising intrudes on the audience, interrupting its current activities. Search is unique in tapping a searcher at the exact moment he or she is seeking knowledge or a solution. Searchers are on a mission – its “just-in-time marketing”.
Search engine traffic originates from voluntary, audience-driven search behavior. This means the visitors from a search results link have not only selected your content from among your competitors.
They have chosen to to visit your site.
Consequently now it’s up to you to convert them from inquisitive visitor into paying clients/customers.
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