An extra landing page is well worth having because they work so well in converting website visitors into paying customers/clients.
This page may be on your own website or be a satellite page hosted on your behalf.
A landing page is a specially designed page that someone lands on after clicking on an online marketing call-to-action. It is a promotion-specific page designed for a specific marketing campaign and to collect information from prospective customers/clients.
A prospective customer or client sees your offer and takes the action you want. Is the outcome.
You can make things easy and save time to get better results by using a stand alone landing page.
By standalone I mean that the page has no ties to your website. This means that it is only accessible from the link you’re providing in your marketing content (the call-to-action in a video, advert or an email).
The purpose of an extra landing page falls into two categories:
To capture leads that enable you to market to people in the future, or
To “warm up” website visitors with a discount, free report or other give a ways for the product or service you are wanting to sell to them. You offer them the information in exchange for their email address.
The most valuable piece of information you can get from a website visitor is their best email address, which gives you permission to continue talking to them.
Your role then is to convert these website visitors into a client/customer by using the two most powerful 1-to-1 communication tools an online marketer has. Email and other landing pages designed to sell your offer, which converts folk from website visitor into paying clients/customers.
Home Page Or Extra Landing Page
If you look at your website homepage as a against a dedicated landing page you can see why landing pages are so important to your business marketing success.
Your homepage is designed to show your overall business products or services and is typically loaded with all kind of links to other areas of your website. It’s designed to encourage exploration.
A landing page is designed for one purpose only.
To put your offer before those who are interested in it. There is only a single action for your visitors to take, which is to follow your call-to-action.
- Reports/Whitepapers with important information.
- E books or guides about different aspects of your business.
- Video presentations.
- A discount code.
- A trial.
- Newsletters with tips related to your area of expertise.
- Podcasts for people who like to listen & learn during a commute or workout.
- Webinars and live online sessions, often with Q&A with experts and special guest presenters.
- E course delivered over a period of time.
If you would like help with your extra landing page click here to look at our done for you service..