Call to action marketing is an instruction to a highly targeted audience geared to provoke an immediate response.
Usually these are such statements as “call now”, “find out more” or “visit us today”.
A call to action or CTA can be a simple non-demanding request like “choose a color” or “watch this video”.
Or a much more demanding request.
An obvious CTA would be requesting the audience to purchase a product/service or provide personal details and contact information.
Clever call to action marketing strategies often combine a series of small CTAs.
Because these smaller Call To Actions create a pattern of behavior, of hopefully saying yeses, that makes it easy for the audience to follow-through with the main last CTA.
Here are some simple calls to action made by various magazines.
Sales and Marketing Management Magazine
So if you were waiting for the perfect time to seize this opportunity, the time is now. Send for your free issue today.
Discover the exciting world of outside. Subscribe today.
Get a taste of SUCCESS! Send me the form at the top of this letter and I’ll send you the next issue of SUCCESS absolutely free.
May I send you a free copy?
There is no obligation attached to my offer…
Please let me know if you’ll accept my offer by January 31.
House & Garden
So indulge—in so much excitement, for so little! Please take advantage of our “Summer White Sale” and save on a subscription to HG today.
In direct mail, you have to tell people to “mail the enclosed card.”
In internet marketing, we ask for a click this is call to action marketing.
No matter how creative we get, and we can get creative, it still boils down to this one request.
There are three things that nearly all the Call To Actions include:
A no-obligation statement that removes or reduces risk. In many cases, they’re offering a free trial rather than a purchase. In other words, try us, you’ll like us. This gives people the confidence to buy.
All of them tell people what to do next.
The instruction is clear, “Click the button below.”
There is encouragement to respond right away.
They don’t give people an option to wait and think about it.
The pattern is simple so don’t complicate it:
- Try it, you’ll like it.
- There’s no obligation, which is the modern version of “send no money now.”
- Get a response “right away.”
Now there are many other forms of a call to action but the basis above is in them all.
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